WHO Karmarkar & Bollinger
WHAT The concept of moral self-licensing
WHEN 2015
WHERE Harvard Business Review
WHY YOU SHOULD CARE Doing something good can have unintentionally bad consequences.
Recent research from Uma Karmarkar, assistant professor of marketing at Harvard, and Bryan Bollinger, assistant professor of marketing at Duke, reveals that people who bring reusable bags with them when grocery shopping are more likely to purchase junk food.
Karmarkar and Bollinger discovered this trend by monitoring the typical purchasing patterns of ~1 million California consumers in supermarkets over two years. Here are their two main findings:
WHAT The concept of moral self-licensing
WHEN 2015
WHERE Harvard Business Review
WHY YOU SHOULD CARE Doing something good can have unintentionally bad consequences.
Recent research from Uma Karmarkar, assistant professor of marketing at Harvard, and Bryan Bollinger, assistant professor of marketing at Duke, reveals that people who bring reusable bags with them when grocery shopping are more likely to purchase junk food.
Karmarkar and Bollinger discovered this trend by monitoring the typical purchasing patterns of ~1 million California consumers in supermarkets over two years. Here are their two main findings: