WHO Carlson & Conrad
WHAT How a last name can affect the consumer journey
WHEN 2011
WHERE Journal of Consumer Research
WHY YOU SHOULD CARE Something as little as someone’s last name may have underlying effects on how they shop.
Did you know? In what researchers/marketing professors Kurt Carlson and Jacqueline Conard call the last name effect, the later your last names comes in the alphabet, the quicker you are to buy.
Why is this? Well...
WHAT How a last name can affect the consumer journey
WHEN 2011
WHERE Journal of Consumer Research
WHY YOU SHOULD CARE Something as little as someone’s last name may have underlying effects on how they shop.
Did you know? In what researchers/marketing professors Kurt Carlson and Jacqueline Conard call the last name effect, the later your last names comes in the alphabet, the quicker you are to buy.
Why is this? Well...