WHO Eisend, Plagemann, & Sollwedel
WHAT Gender roles and humor in advertising
WHEN 2014
WHERE Journal of Advertising
WHY YOU SHOULD CARE Consumers tend to dislike the use of humor in “traditional” gender stereotypes.
A couple of posts ago (“No Joke”), it was established that humor makes for effective advertising. But I had more questions. Does it depend on the person? Does it depend on the situation? Hoping to find some answers, I sifted through some research being done on the effectiveness of humor in advertising and came across the following study by our good friend Martin Eisend:
The study was broken down into two parts...
WHAT Gender roles and humor in advertising
WHEN 2014
WHERE Journal of Advertising
WHY YOU SHOULD CARE Consumers tend to dislike the use of humor in “traditional” gender stereotypes.
A couple of posts ago (“No Joke”), it was established that humor makes for effective advertising. But I had more questions. Does it depend on the person? Does it depend on the situation? Hoping to find some answers, I sifted through some research being done on the effectiveness of humor in advertising and came across the following study by our good friend Martin Eisend:
The study was broken down into two parts...