WHO Langner, Schmidt, & Fischer
WHAT How love for brands compares to love for people
WHEN 2015
WHERE Psychology & Marketing
WHY YOU SHOULD CARE People love brands, they're just not in love with brands.
We all have brands we can’t imagine life without and we may even go so far as to say we love them. It’s no secret that a loved brand is one of the best things for a marketer. When consumers love brands, they’re more loyal and they spend more. But is the love we have for brands the same as the love we have for people? Do we really love brands or do we just say we do?
Short and vague answer? Not really.
Long answer? Keep reading...
WHAT How love for brands compares to love for people
WHEN 2015
WHERE Psychology & Marketing
WHY YOU SHOULD CARE People love brands, they're just not in love with brands.
We all have brands we can’t imagine life without and we may even go so far as to say we love them. It’s no secret that a loved brand is one of the best things for a marketer. When consumers love brands, they’re more loyal and they spend more. But is the love we have for brands the same as the love we have for people? Do we really love brands or do we just say we do?
Short and vague answer? Not really.
Long answer? Keep reading...